
We are so excited to announce the second annual Holland Roundup! The first year was amazing, and we are very much looking forward to doing it again. Join us for a day of family fun on Sunday, October 9th! See below for details of all of these events:
10:00 am – Epic Fun Endurance Run – $1000 in cash prizes!
12:00 noon – Around the World Basketball Competition – cash prizes AND special gifts
1:00 pm – Armadillo Songwriter Showcase – featuring local / regional songwriters
All day: food, snacks, and beverages from some of our best local vendors
Tickets are on sale now at Eventbrite!
Bring your lawn chairs (we will have straw bales to sit on again, too)

We’re getting closer! The sign is up!

Epic Fun Endurance Run: 10 am
The Run is an 11-mile course that winds through the hills above the Holland Store. Most of the first half of the race is uphill! And most of the second half is downhill. The two halves combine to make one of the most challenging 11-mile races in the area, according to some of last year’s runners. Along the way you’ll run through a diverse cross-section of the natural areas of this beautiful region, including open serpentine areas with fantastic views of the entire valley, dark woods and newer forests, and small creeks. You’ll be amazed by the beauty of the course!

Feel free to join us in a form other than running, if you’d like! Last year we had runners, walkers, bikers, and a relay team. Horse-back riders are also invited. We’ll provide water along the way. The race will begin at 10:00 am sharp!
The $40 race entry fee include an event T-shirt and admission to the afternoon’s music concert. Tickets are on sale online, and are only $30 when purchased in advance.
If you want to run and stay on for the rest of the afternoon, there is a lovely outdoor shower behind the Holland Store. Bring a towel.
The $1000 prize money will be divided out amongst the categories as*:
First Place Overall: $250
First place, age 18 and under: $150
First place, age 19 to 39: $150
First place, age 40 and up: $150
First place overall winner from the Illinois Valley: $150
First place overall women’s winner: $150
* Each runner can win only one prize even if they fall into more than one category.

Jo-el has the white oak firewood ready for the BBQ. Enjoy a hamburger or BBQ chicken (or a veggie burger) while the music plays! Plates will include fresh-made-from-scratch potato salad and coleslaw. Trillium Bakery will be bringing their locally-famous buns, and local farmers grew the heirloom tomatoes, lettuce, just-dug potatoes, cabbage, and other veggies. Homemade BBQ sauce will grace the grilled burgers and chicken. Guaranteed to be delicious! Prices TBD.


Around the World of the Illinois Valley Basketball Shooting Competition
An around-the-world competition, with 7 shots around the hoop, plus a 3-pointer. $10 for a turn, take as many turns as you’d like. Finals at 3:00, if needed for tie-breaking. Prizes for top 3 shooters!

Armadillo Songwriter Showcase – 1:00 – 7:30 pm
Join us for an afternoon of excellent musical performances! Prepare to be inspired! Here is the final lineup for the big afternoon of music:
- 1:00 – Introduction, Announcements, and Roundup Song – Jo-el Palacios
- 1:15 – Jarren “J” Boyle
- 1:50 – Bill “Guppy” Smaw
- 2:30 – Scott Garriot
- 3:15 – Sunrise Ocean
- 4:00 – Mason Alexander, singer/ songwriter with his folk punk fiddle
- 5:15 – Jarrett Moore, “Statement” of Only Natural
- 6:00 – Rosie Wittman with her band CJ5!
- 7:05 – Conner Flowe
The full Harvest moon will grace the hills above the Roundup by the time the music ends! Tickets are on sale now – $10 online at Eventbrite, or $15 at the gate on the day of the Roundup.



We hope you can join us! If you have questions, or would like to help out, or perform, please do contact us, or join our mailing list.
Directions to the Holland Store are here, in case you’ve never been here before.
In case you missed last year’s event, here are some favorite photos!






